SPORT TV PREMIERES NEW SHOW
Lisbon, August 22, 2024 – SPORT TV premieres “Jogar em Casa.” The new bi-weekly show promises to offer an innovative perspective on national sports figures, taking the Portuguese audience to the roots of their idols.
“Jogar em Casa” supported by the sponsoring brand ESC Online, is an interview-based show that highlights players, former players, coaches, and other prominent national sports figures. Each 25-minute episode will be a true “journey through time” to the childhood of the protagonists. Jéssica Silva (SL Benfica and national team player), Ukra (former Rio Ave player), and Pedro Martins (former player and football coach) will be the first three guests.
Nuno Ferreira Pires, CEO of SPORT TV, emphasized that “at SPORT TV, we are constantly trying to find new ways to bring fans closer to their idols. This is another step in that long journey, offering exclusive content and an experience that all football fans will want to enjoy.”
“The premiere of ‘Jogar em Casa’ marks a new chapter in our programming, offering the Portuguese an authentic and emotional experience,” stated Nuno Ferreira, Director of Programs and Information at SPORT TV. “This show was designed to be much more than just a football program. Our goal is to bring fans closer to their idols by showing the human and personal side of these sports figures. In the lineup, we start on Childhood Street, move to the Primary School, and end at the First Club. We explore the guest’s hometown, sample the local cuisine, and visit tourist attractions and local spots, accompanied by the mayor or another well-known figure.”
“It is with great satisfaction that ESC Online partners with ‘Jogar em Casa’ SPORT TV’s new program. We are confident that it will be a success, and we believe this format will provide unique and engaging experiences for all sports fans, something that aligns perfectly with our mission and positioning in the entertainment segment,” highlights Bruno Serra, Marketing Director of ESC Online.
“Jogar em Casa” will reveal an unknown side of the national sports figures we admire so much, showing what shaped them away from the spotlight, in the places that are special to them.
Don’t miss the premiere on August 13, exclusively on SPORT TV+.
