ESC Online, a Estoril Sol Group brand, licensed in casino games, sports betting and poker, signed an official agreement with the main team of Clube Desportivo Feirense, one of the 18 clubs that compete in Liga Portugal SABSEG (II Liga).
With this agreement, ESC Online becomes the main sponsor of the blue and white club for the next three years. Since the last month, the ESC Online logo has been visible on the front of the main team’s official jerseys and on various outdoor advertising media.
ESC Online’s association with sport is part of its brand positioning strategy in promoting national sport, in particular football.
“It is with great satisfaction that ESC Online associates its name with a promising club such as CD Feirense, whose performance in national football is fully aligned with the values that guide our way of being. We are sure that this partnership positions us as a reference company in the positive promotion in Sports, in line with our mission”, says Bruno Serra, Marketing Director at Estoril Sol Digital.
“Through this partnership, we will achieve important victories, on and off the field, while helping an important player in the sports betting market to grow even more. This alliance represents a fantastic opportunity for our team and we are looking forward to starting working together”, highlights CD Feirense in an official statement.