ESC Online, Estoril Sol Group brand, licensed in casino games and sports betting, has just launched a new media campaign to promote the online casino.
With the code name ‘Planeta dos Jogos’, the new campaign developed by Mindshare will be on air until the 16th of June on the main channels of national television with a total of 1,047 insertions made through a 20-second spot and five-second sponsor cards. The television presence is also joined by a campaign of Mupis OOH on the JC Decaux network, with around 670 positions across the country.
“This campaign aims to reinforce our position as a leader in the online casino games market in Portugal and to reinforce with our users that ESC Online has the best and widest offer of exclusive casino games in Portugal. The month of May marks the end of the sporting season, a key moment to communicate with our customers looking for an excellent game experience while waiting for the League of Nations and the return of the championships”, says Bruno Serra, Marketing Manager at Estoril Sol Digital.
The TV campaign will be present on RTP, SIC, TVI, SIC Notícias, TVI 24, CMTV, Hollywood, Fox, AXN, and Discovery Channel.
